How Your Business Shows Up Online
79% of customers research online before buying. This summary highlights where HomePro Roofing is visible and where data is missing.
Overall Score
Business Details — 75% • Tech Stack — 100% • Google Profile — 100% • Listings — 79% • Reputation — 92% • Performance — 66% • SEO — 98%
Business Details
Evaluate critical contact details customers use to find and connect with your business. Accurate data across touchpoints builds trust and converts searchers into callers.
75%
Chat Widget on Website
No active chat widget detected. Adding live chat captures intent and converts more mobile visitors into booked leads.
Text Enabled Business Number
Number supports SMS — a key channel. 9/10 customers prefer messaging; enable managed SMS workflows to convert inbound leads.
Website Hosting
Site hosted on WordPress. Maintain updates and optimized hosting to preserve SEO performance and page speed for local search.
Review Replies
You’ve replied to 92% of reviews — excellent engagement. Keep replying promptly to protect reputation and local ranking signals.
100%
Techno Stack Analysis
Evaluate the foundational tools driving your marketing: analytics, tags, pixels and other trackers that enable measurement and optimization.
Google Tag Manager
GTM implemented — enables flexible tag management and faster experiment deployment.
Google Analytics Pixel
Analytics present — you have baseline user data for funnel analysis and attribution.
Integrations
Connected Pixels, Ads, and Profile
Quick status cards show what’s installed and verified.
Facebook Pixel
Pixel installed — enables improved ad targeting.
Google Ads Pixel
Conversion tracking present — measure ad spend ROI.
Google Ads
Active campaigns detected — advertising footprint present.
Google Business Profile
Profile claimed and verified — local presence established.
Listings
79% Accurate
A few incorrect listings may hurt local trust. Fix business name, phone, and address consistency across directories.
Listings
Business Name 82% • Address 79% • Phone 76%
Online Health Score
Match 25 / 34 (74%) • Partial Match 3 / 34 (9%) • No Match 6 / 34 (18%)
Review Summary
Fantastic! Strong reputation but monitor response time to keep momentum. We analyzed 63 reviews and show a 92% overall score.
92% Overall Score
Google My Business Ratings
4.9 ★ High Review Volume 50+ reviews
Facebook Ratings
5.0 ★ Medium Review Volume 10-49 reviews
Examples of reviews that do not have responses
Sharon
“Do you want a roofing company that does what it says it will do — then we recommend you contact HomePro Roofing for your next roofing project! Obtained multiple bids and HomePro provided the best value.”
Jarret Moody
“I called these guys for a leak. Within minutes the tech found the issue and explained an inexpensive fix. Very honest and professional.”
Betty Marzapan
“An exceptional company, excellent workmanship, left my yard spotless and got the roof installed within a few days!!”
Examples of Positive Reviews
★★★★★
Sharon
“Do you want a roofing company that does what it says it will do — then we recommend you contact HomePro Roofing for your next roofing project!”
★★★★★
Jarret Moody
“Within minutes the tech found the issue and explained a simple fix. Very honest and professional.”
★★★★★
Rick Dashnaw
“Great experience. The team did a great job protecting the property and cleaning up.”
★★★★★
Lisa Frazier
“Great job highly recommend”
Website Performance 68%
Local businesses need a mobile-friendly site that delivers the information people seek to make buying decisions.
Page Speed
Elevating page speed is crucial for local businesses to ensure a superior user experience and boost SEO performance.
Mobile
8.1s Slow • Global average 0.2s
Desktop
1.8s Normal • Global average 0.2s
Core Web Vitals
Core web vitals provide indicators of performance and user experience. Monitor these metrics to improve search visibility.
Page Speed
70%
Large Content
65%
Interactivity
99%
Overall SEO Score
92%
Page Health Report
Assessing and optimizing mobile and desktop pages is critical for achieving optimal performance levels.
Desktop Report
4 Should Fix • 10 Consider Fixing • 13 Passed Test
Mobile Report
9 Should Fix • 10 Consider Fixing • 10 Passed Test
SEO Analysis
Local Rank Tracker
Your Rank: 1
This is your average ranking on Google Maps for 'Roofing contractor near me' depending on searcher location.
| Area | Rank | Notes |
|---|---|---|
| Downtown | 1 | Excellent |
| Northside | 2 | Holding |
| West End | 3 | Improving |
| Eastwood | 1 | Top spot |